Your business is growing.
Your systems should too.

Two complementary ways to make digital work more useful: senior leadership when the business needs clarity, and dependable operations when the work needs to keep moving.

Fractional Digital
Director

I help you decide what to build, fix, and prioritize.

Digital roadmap

A practical 90-day or longer-term plan that turns business goals into a clear sequence of digital priorities.

Priority setting

Decide what deserves investment now, what can wait, and what should stop consuming the team’s attention.

Customer journey

Improve the path from first impression to enquiry, purchase, onboarding, and repeat business.

Digital systems

Shape the right stack across website, CRM, analytics, automation, and the workflows that connect them.

AI adoption

Identify focused, useful applications of AI that reduce friction or create capacity—without adopting technology for its own sake.

Partner leadership

Brief, coordinate, and assess agencies, developers, and specialists so external work stays aligned with the business.

Clear reporting

Give leadership a simple view of progress, risks, decisions, and the metrics that matter.

Commercial alignment

Connect digital priorities to revenue, customer retention, operational capacity, and the commercial outcomes that matter most.

Investment decisions

Assess technology, partner, and budget decisions before the business commits time or money to the wrong solution.

Team operating model

Clarify responsibilities, working rhythm, and decision paths so internal and external teams can move with less friction.

Digital risk review

Identify avoidable dependencies, weak handovers, missing access, and process gaps before they become expensive problems.

Best for businesses ready to improve how digital work is planned, built, and maintained.

Digital Operations
Assistant

I keep the work moving after the decisions are made.

Task coordination

Keep requests, owners, deadlines, and next steps visible across the people doing the work.

Website upkeep

Make regular updates, check key journeys, and coordinate fixes so the website remains useful and current.

CRM hygiene

Maintain contact data, stages, follow-ups, and basic reporting so the sales process has dependable information.

Content delivery

Prepare briefs, manage a content calendar, publish approved material, and coordinate the people involved.

Workflow support

Maintain simple automations, forms, integrations, and recurring digital processes that support daily operations.

Vendor follow-through

Chase open actions, clarify requirements, and make sure external work reaches a usable handover.

Process documentation

Capture repeatable ways of working, access details, and handover notes so progress does not live in one person’s head.

Email operations

Prepare and publish newsletters, campaigns, and simple customer sequences once the message and approvals are in place.

Performance reporting

Bring core activity and results into a clear regular update, so the business can see what needs attention next.

Asset organisation

Keep files, access details, approved copy, and key references organised so recurring work is easier to deliver well.

Quality checks

Check pages, forms, links, automations, and customer-facing changes before they go live.

Research support

Prepare concise research on competitors, suppliers, tools, or opportunities to make the next decision easier.

Best for teams that need capable digital support without adding another full-time role.

Where to start

Begin with the pressure point.

If the business is unclear on what to improve or how to make the right call, start with the Director. If the direction is already agreed but the work keeps getting delayed, start with the Assistant.

You can begin with either role, then add the other level of support when it becomes useful.

Talk about your business